Top 10 Benefits of professional real estate photography part one
Like in modern business, many aspects of a real estate transaction happen online. In this digital world, it is important for properties to stand out among a sea of other options. In this post, divided in two parts, we will uncover the top 10 benefits offered by professional real estate photography.
The role of professional real estate photography is exactly that, make your property stand out. The majority of new clients will look for a home online, even before consulting with a realtor. As a consequence of that, the times of driving around with a realtor to look for homes are a thing of the past.
The easiest way to ensure your property looks its best is by hiring a professional real estate photographer.
TOP 10 BENEFITS OR REAL ESTATE PHOTOGRAPHY PART II
1: A Professional First Impression
Have you ever heard the adage you only have one chance to make a first impression ? In real estate, more so than ever before, making a first good impression can be the difference between selling or lingering on the market.
Due to the abundant availability of different options, clients spend little time viewing a listing before moving onto the next one. Therefore, it is in those few moments that your property must gain their attention.
Professional real estate photography is the most important factor in making a good first impression. Properly composed and pleasantly lit images can spark a sense of curiosity and desire to learn more, in the same way a well organized showcase would make you want to enter a store.
In conclusion, a professional first impression is essential in ensuring clients read through the rest of the property’s details.
2: Social Media Presence
Smart phones, multiple apps and social media are part of our everyday lives. Very often, what is shared online influences what to purchase and when. To take advance of this platform, a seller should ensure their products have strong social media presence.
The real estate market is no different. To sell a house, the property’s images must be readily available to a large audience. However, an image is only shared if considered appealing.
Professional real estate photography provides another benefit here, it is in fact the medium that allows for your images to reach a broader audience.
3: Minimize Imperfections
No property is perfect as every house has its little quirks. These features can turn people away and can hinder the overall seller experience.
Amateur images make those imperfections visible front and center and can decrease overall interest in a property. This results in more time wasted, and sometimes even money lost as clients are not willing to pay as much.
A professional real estate photographer can minimize the impact of those imperfections. Once again, properly exposed and overall pleasant images can prevent those imperfections from appearing like major problems. At the same time, authenticity is maintained as those blemishes will not be hidden but simply not made the focal point of your listing.
4: Unique Drone Coverage
Most people scrolling through property listings see hundreds of the similar pictures, an image of the front door, each bedroom, and the back lawn. It is with a few images from the sky that you can complement a more traditional listing.
To help you stand out, hire a professional real estate photographer that uses drones to cover your property up to 400 feet in the air. This can have a large impact on the popularity of your listing!
Instead of simple pictures of front lawns, clients appreciate a totally new perspective. This new composition provides a sense of depth not available from the ground, and can highlight details of the property such as a large back yard or a swimming pool.
New regulations and new restrictions are implemented on a regular basis. Make sure the photographer you hire is commercially certified (part 107). The certification is what allows for commercial use and with limitations, use in controlled airspace.
5: Increases Apparent Value
We will now consider the two main factors that influence the price a client is willing to pay. The first factor is the market value of comparable properties in that area. The second factor is the personal desire to acquire that property.
The images you publish in your listing can influence the desire to buy the property. Unpleasant, improvised images will decrease the perceived value of your property and may cost you a lower selling price.
On the flip side, if an image gives the impression of being professional and well taken, it will have the opposite effect on the client. Upon viewing a professional image, the client is more likely to think that the seller is more trustworthy.
For a quick example of this effect, think of any major real estate developer. All of them, not by chance, hire professional real estate photographers so that they can get a better selling price.
TOP 10 BENEFITS OR REAL ESTATE PHOTOGRAPHY PART II
Get in touch
If you are looking for a real estate photographer in the New England area, either because you are new to real estate or you are experienced but looking for something new, feel free to SEND ME A MESSAGE or, for immediate attention, give me a call using the button at the left bottom corner of this page.
Interesting links
Rich Baum Photography – https://richbaum.com
Nathan Cool Photo – https://www.nathancoolphoto.com/
