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Top 10 Benefits of professional real estate photography Part two

Like in modern business, many aspects of a real estate transaction happen online. In this digital world, it is important for properties to stand out among a sea of other options. In this part two of this post (see part one), we will uncover the top 10 benefits offered by professional real estate photography.

The role of professional real estate photography is exactly that, make your property stand out. The majority of new clients will look for a home online, even before consulting with a realtor. As a consequence of that,  the times of driving around with a realtor to look for homes are a thing of the past.

The easiest way to ensure your property looks its best is by hiring a professional real estate photographer.

 

TOP 10 BENEFITS OR REAL ESTATE PHOTOGRAPHY PART I

 

Showcase depth with lighting and composition
Showcase depth with lighting and composition

6: Covering Little Details

 

A required skill for the job, professional real estate photographers excel at spotting selling points in a property. Not only they can they notice all the little details, but they can also develop an effective plan on how to feature them.

For instance, a hidden barn door or a rustic fireplace can act as attractions for your listing.

By hiring a professional for the job  you ensure that these unique characteristics are appropriately exposed. Hence,  you can be certain to have an edge over the competition that did not consider them important.

In summary, covering little details directly benefits you and increases the likelihood of someone deciding that your property is the right match for them!

 

7: Emotional Reaction

 

Buying a home is not just an investment. Quite often, it is the beginning of an emotional journey. Whether that journey is starting a family or opening a business, purchasing real estate can be an emotionally rich experience.

Without a doubt, an emotional reaction  is a crucial factor influencing a sale. More specifically,  if a family can imagine themselves turning the house into a home, they are more likely to move forward with an offer.

As a seller, you must spark this emotional reaction . The best way to do this is by providing beautifully crafted images so that your clients can see themselves living there.

The images should be of the highest quality and impressive to look at. Along with being visually pleasant,  your listing must instill a sense of desire within whoever views it. To accomplish this task, the services of a professional real estate photographer are extremely valuable.

Through experience and training, a professional photographer can make any home, including the one that you are selling, look like a great match to many potential buyers.

Create an emotional reaction and turn a house into a home
Create an emotional reaction and turn a house into a home

8: Go Viral

 

In the our digital age, pictures can go viral instantly. When an image goes viral, it brings large amount of traffic to the listing. A well-taken image  is much more likely to go viral than a lousy image taken with a cellphone.

The fact that your property could go viral massively increases the chances of finding a client. Going viral means having thousands, if not tens of thousands, view the property that you are selling.

Furthermore, when an image goes viral, it is likely to have caught the interest of multiple buyers. This is a great benefit to the seller. An increase in demand for the property will potentially mean an increase in price.

For the reason stated above,  generating a online buzz around your new listing could be very profitable to yourself and your customers.

 

9: Faster Sales

 

In the world of real estate, nothing holds true as strongly as the fact that time is money. Quite often, a delay in the property being sold means tons of additional costs for both the property owner and the realtor.

Additionally, a delay in selling property means that more of your money is tied up in an asset instead of in your pocket. For this reason, one of the most critical element in the real estate business is to sell the property quickly.

Unfortunately, most people make the mistake of listing real estate real estate with very poor quality images. These poor images turn people away and make the property seem less attractive than it is.

An easy and effective way to solve this problem is by hiring a professional real estate photographer. By doing this, you will have higher quality pictures that showcase the property well and incite that emotional connection mentioned above.

This will decrease the amount of time taken to sell and hence make the entire ordeal not just quicker and more comfortable but also much more profitable for you.

Professional real estate photography is a a small investment with a significant return both in terms of money and time.

Invite your clients in their new kitchen space
Invite your clients in their new kitchen space

10: Hassle-Free

 

Last but not least, one must be willing to use others’ strengths in a specific task. It is impossible for one individual to be good at everything.

The same way a farmer is not a grocer, a seller cannot be a photographer.  Accordingly, only a professional real estate photographer has the knowledge and skill set to make your property look its best.

Lighting, image composition color balance, just to name a few,  are just some of the skills required to produce the best listing of your property.

Finally, for all the reasons mentioned above and in PART ONE of this list, do hire a professional from day one, I guaranteed you will not regret it.

 

TOP 10 BENEFITS OR REAL ESTATE PHOTOGRAPHY PART I

 

Get in touch

If you are looking for a real estate photographer in the New England area, either because you are new to real estate or you are experienced but looking for something new, feel free to SEND ME A MESSAGE or, for immediate attention, give me a call using the button at the left bottom corner of this page.

 

Interesting links

Rich Baum Photography – https://richbaum.com

Nathan Cool Photo – https://www.nathancoolphoto.com/

Francesco

Francesco De Maio is a real estate photographer based in central Massachusetts. Although real estate is now the main focus, Francesco has significant experience in portrait photography and enjoys all the aspects of creating an emotion with the use of visual imagery.

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